This is a business and marketing blog. (really, it even says so in the title)
In my mission statement entry I talked about throwing in a little politics and those are the 3 main topics I try to stick to (pr being included in marketing.) Why? Because in addition to sports those are the topics I know. When I wrote about business tax policy its based on my knowledge of accounting and simple logic. I don’t try to analyze the effect of the Bush tax cuts or how Roosevelt’s policies did in getting us out of the Great Depression. I’m not a historian nor economist and I’m more then prepared to acknowledge those facts.
Which brings me to my main point. If you don’t know a particular topic maybe you shouldn’t be talking about it.
I’m talking to you Jon Stewart and yes you Jeff Van Gundy.
Love the work both of those guys do in their particular fields but two particular instances irked me and both are related to the same topic: Twitter.
The Daily Show lampooned Congressional representatives tweeting during the presidents “non-state of the union” state of the union. Basically saying while he doesn’t use Twitter and doesn’t understand Twitter; its a waste of time. Really? Because I follow Senator Menedez on Twitter and he shares such wastes of time as articles he wrote for Huffington Post on the AIG bonuses or that he’s questioning someone for the senate finance committee. Geez! How dare he inform me of some stances he’s taking on some issues I might have interest in! I should just vote for him based on campaign advertising and party affiliation damn it!
Then you have Jeff Van Gundy and Mark Jackson talking about Charlie Villenueva tweeting at half time of a game. It appeared pretty apparent neither really understood the service as JVG started referring to it as blogging. But lets examine the mighty transgression Villenueva committed. He tweeted (aka made a 140 character or less comment via his cellphone) that the coach wanted more toughness and that he needed to pick it up. He went out and had a stellar second half scoring 11 of his 19 points in the 4th quarter alone; in a victory btw. Yet what was the story? That he was unfocused and unprofessional for tweeting at half time. If I’m the bucks I tell him to tweet every game if it means that kind of production and victories.
The point though isn’t about Twitters usefulness. Its about making sure when you’re on a public pulpit with no way for others to interact that you stick to topics you know about. If Stewart or Van Gundy want to blog and let others interact then they can question topics they don’t know about. The commenters will affirm or deny their assertions and everyone learns. However, when you’re on a one way medium like television… stick to what you know!