Social Media is great. It’s helping to revolutionize the way companies interact with their customers and potential customers. People are slowly but surely starting to realize that its really the future (and present) of marketing.
Facebook has over 65 million users and is growing at over 200% in users per year while Twitter’s experiencing growth at a rate of over 1300% a month. There’s still a long way to go for some business’ to fully get it as B.L. Ochman describes well but it seems inevitable that companies will have to jump in to the mix.
However this isn’t really about how good social media is. No this is about what’s next.
Eventually one assumes most companies will adopt social media in some form or another. When that happens the question is what will companies do to be interesting?
At the end of the day Comcast is scoring big right now by being on Twitter and providing customer service because they’re one of the few large companies putting in the time and effort to really try to serve their customers in a personal timely manner. However if Cablevision and Cox jump in and mimic this service will Comcast remain to be interesting?
And if they’re not interesting where do they go from there? Is there anywhere else to go if you’re already interacting with consumers on a one to one basis?
Certainly not all companies will do all the same things, but companies with similar products and customers would seemingly come to similar conclusions on how to reach them.
Maybe it’ll come down to just reaching customers with the info they want about your product when they’re searching for it and letting the products themselves differentiate you? Or maybe it’ll come down to being more creative then your competitors. For years everyone’s had access to TV, Radio, Print etc, but not everyone puts out the same commercials.
Perhaps it doesn’t matter right now. A lot of companies haven’t integrated social media into the mix and even the ones who do are still evolving it, so there’s still a long way to go. But with the rate of change that evolution may not take as long as it used to.
So I ask… what’s next?